
On working on titles
What makes a Lapland Arctic Creatives Records title?

Similar to the Guinness World Records titles, but slightly different...
- Re-measurable - How do you measure objectively?
- Standardisable - What are your sets of parameters and conditions for future challengers to follow?
- Verifiable - Can the claim be proven? By whom?
- Prepare for the best in the Arctic Circle - It might be one-time for you only or breakable by you or others in the future time. Which one are you listed here?